This is a sample of two animations working together on a page. It's all in the timing. The truck drives out of the top leaderboard, then shows up in the big box to crush the three cars. A few seconds go by and the truck reappears in the top leaderboard. (The cars magically 'uncrush' as well, but most people are looking at the truck up top and don't notice)

The customer bought a takover page on the local newspaper's website. It was on the Sports homepage. Coincidentally, he purchased the 3 days following the local Junior A hockey team winning the provincial cup. It was one of the most viewed pages of the day for three days.

Needless to say, the customer was over the moon with the click-through response.

The idea came from the salesperson and the art was created by the graphic artist.